Deutsche Telekom
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Deutsche Telekom is still the largest provider of fixed-network services in Germany. Ranger has been successfully marketing Deutsche Telekom's entire, high-quality fixed-network portfolio to residential customers since 2004.
Goal
- Marketing of high-quality telephone, Internet and TV contracts in Deutsche Telekom's fixed network.
Implementation
Ranger Marketing is the most important push channel for Deutsche Telekom in customer acquisition. We are particularly strong in the acquisition of new customers and the sale of high-value products that require a lot of explanation. This has made us a reliable marketing partner for fixed-network products on a continuous basis for over 15 years. Together with our partner Deutsche Telekom, we have fully digitized order entry and processing and professionalized it to a high level. Sophisticated quality management and continuous training of sales staff ensure high completion rates combined with high customer satisfaction.
Conclusion
Above all, we were able to acquire high-quality new customers and achieve value-oriented upgrades of existing customers.
Other successful sales projects
Customer acquisition in B2C
As one of E.ON's largest marketing partners, we have been successfully implementing the acquisition strategy for residential customers since 2012.
Pre-marketing of fiber optic connections
With a direct customer approach and fully electronic processes, we ensure a worthwhile FTTH rollout.
Acquisition of B2B customers with multi-user contracts
For Vodafone Kabel Deutschland, we are proving that outsourcing SME sales offers a wide range of benefits, especially during the growth phase.
Data-driven sales
First digitization, then automation: We support the sales approach with the help of relevant data and their smart linking.