Deutsche Telekom is still the largest provider of fixed-network services in Germany. On the way to the gigabit society, Ranger is supporting Deutsche Telekom's fiber FTTH rollout by proactively addressing end customers directly, thus enabling a rapid return on investment for the product partner.
- Vorvermarktung von Glasfaseranschlüssen in geplanten Ausbaugebieten
Deutsche Telekom is investing heavily in the roll-out of real fiber-optic networks for gigabit bandwidths right into households (fiber to the home, FTTH). Due to the high level of investment involved, the decision to roll out the network will only be taken after successful pre-marketing, once a sufficient number of customers have expressed a binding interest in FTTH connections. To this end, customers are approached directly via direct marketing along precise street and property lists. Customer orders are recorded and processed fully electronically.
Acquisition of as many customers as possible in planned expansion areas, with success rates of over 40% of all households concerned.
Other successful sales projects
Customer acquisition in B2C
As one of E.ON's largest marketing partners, we have been successfully implementing the acquisition strategy for residential customers since 2012.
Acquiring new customers via app
For the acquisition of new customers for electricity and gas, we rely on a fully digital and scalable process.
Acquisition of B2B customers with multi-user contracts
For Vodafone Kabel Deutschland, we are proving that outsourcing SME sales offers a wide range of benefits, especially during the growth phase.
First digitization, then automation: We support the sales approach with the help of relevant data and their smart linking.